What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
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DOI: 10.1080/02650487.2017.1349030
Abstract: ABSTRACT This study examined the effects of brand feedback to negative electronic word of mouth (eWOM) on consumers’ brand trust and purchase intentions, and examined the moderating effect of problem attribution described in the negative… read more here.
Keywords: brand; purchase intentions; brand feedback; brand trust ... See more keywords
The impact of nostalgic emotion on brand trust and brand attachment
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DOI: 10.1108/apjml-09-2018-0390
Abstract: Purpose The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential marketing to deepen further. Design/methodology/approach… read more here.
Keywords: brand attachment; trust; brand trust; impact ... See more keywords
Brand experience effects on brand attachment: the role of brand trust, age, and income
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DOI: 10.1108/ebr-02-2017-0039
Abstract: Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income.… read more here.
Keywords: brand attachment; brand trust; brand; role ... See more keywords
Interactive CSR campaign and symbolic brand benefits: a moderated mediation model of brand trust and self-congruity in the restaurant industry
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DOI: 10.1108/ijchm-08-2022-1027
Abstract: Purpose Drawing on symbolic interaction theory (SIT), this study aims to identify what makes corporate social responsibility (CSR) communication more favorable to customers in the chain restaurants context. Specifically, this study examines the direct relationships… read more here.
Keywords: brand; brand trust; csr; csr communication ... See more keywords
A framework for transitioning brand trust to brand love
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DOI: 10.1108/md-04-2022-0420
Abstract: PurposeThis study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory (CET).Design/methodology/approachSince brand anthropomorphism is successfully established in branding… read more here.
Keywords: brand; brand trust; situation; brand love ... See more keywords
Social Media Marketing and Brand Loyalty: The Role of Brand Trust
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DOI: 10.13106/jafeb.2020.vol7.no12.951
Abstract: This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald’s, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed… read more here.
Keywords: social media; brand trust; loyalty; brand ... See more keywords
Green Marketing: Reviewing Aspect of Communication Tools
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DOI: 10.18280/ijsdp.170405
Abstract: This article explores one of the functions of green marketing is communication that needs to be maintained from the company to consumers. Brand Trust is usually used in reference to a thought that serves as… read more here.
Keywords: brand trust; communication tools; green marketing; communication ... See more keywords