Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain
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DOI: 10.1108/ijchm-11-2016-0619
Abstract: Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV), a change in the perspective of brand-equity and brand value from one where the brand is considered separately from other brands. The… read more here.
Keywords: brand value; value; brand; competitiveness ... See more keywords
Construction of Rural Tourism Brand Value Management Model from the Perspective of Big Data
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DOI: 10.1155/2022/5623782
Abstract: Rural tourism has become an important branch of tourism management. Big data technology provides tools for rural tourism brand value management. This study aims to build a brand value management model for rural tourism from… read more here.
Keywords: brand value; brand; rural tourism; tourism brand ... See more keywords
Socio-economic determinants of support and brand value perception: a survey of microfranchisees
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DOI: 10.1504/ijsom.2020.10027013
Abstract: The franchising industry in Brazil has been growing for more than 10 years. In this market segment, microfranchises act as franchises whose initial investment amount is up to US$ 26,000. The purpose of this study… read more here.
Keywords: brand; socio economic; brand value; support brand ... See more keywords
Scale development of apparel customization brand value: From the perspectives of practitioners and consumers
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DOI: 10.3389/fpsyg.2022.933224
Abstract: China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building. Although scholars have proven brand value’s importance in sustainable brand growth, studies on… read more here.
Keywords: brand; perspectives practitioners; apparel customization; brand value ... See more keywords
The Impact of Cultural Memory and Cultural Identity in the Brand Value of Agricultural Heritage: A Moderated Mediation Model
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DOI: 10.3390/bs13020079
Abstract: Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System… read more here.
Keywords: heritage; cultural memory; agricultural heritage; brand value ... See more keywords