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   Articles with "brand value" as a keyword



ESG performance, media coverage and brand value

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recommendations! Published in 2024 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-04-2024-0441

Abstract: PurposeThe performance of corporations in sustainable development is not only a concern of investors, but has also captured ever-increasing attention from consumers. However, the evidence on how these good practices would ultimately benefit brands economically… read more here.

Keywords: performance; esg performance; brand value; media coverage ... See more keywords
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Brand competitiveness: introducing the customer-based brand value (CBBV) – competitiveness chain

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recommendations! Published in 2017 at "International Journal of Contemporary Hospitality Management"

DOI: 10.1108/ijchm-11-2016-0619

Abstract: Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV), a change in the perspective of brand-equity and brand value from one where the brand is considered separately from other brands. The… read more here.

Keywords: brand value; value; brand; competitiveness ... See more keywords

A luxury consumption perspective on motivations for brand value co-creation in emerging markets

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recommendations! Published in 2025 at "International Journal of Emerging Markets"

DOI: 10.1108/ijoem-10-2023-1637

Abstract: PurposeWhereas research on brand value co-creation is being conducted from a number of different perspectives, the psycho-social mechanisms that motivate consumers towards brand value co-creation have room for theory development. The purpose of this paper… read more here.

Keywords: brand value; creation; brand; luxury consumption ... See more keywords

The formation mechanism of social media platform brand value under the prosumption logic from the perspective of value co-creation

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recommendations! Published in 2024 at "Kybernetes"

DOI: 10.1108/k-01-2024-0273

Abstract: PurposeThe purpose of this paper is to identify the dimensions and formation mechanisms of brand value on social media platforms within the prosumption logic based on the theory of value co-creation. By adopting a process-oriented… read more here.

Keywords: value; prosumption; brand value; creation ... See more keywords

Construction of Rural Tourism Brand Value Management Model from the Perspective of Big Data

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recommendations! Published in 2022 at "Computational Intelligence and Neuroscience"

DOI: 10.1155/2022/5623782

Abstract: Rural tourism has become an important branch of tourism management. Big data technology provides tools for rural tourism brand value management. This study aims to build a brand value management model for rural tourism from… read more here.

Keywords: brand value; brand; rural tourism; tourism brand ... See more keywords

Socio-economic determinants of support and brand value perception: a survey of microfranchisees

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recommendations! Published in 2020 at "International Journal of Services and Operations Management"

DOI: 10.1504/ijsom.2020.10027013

Abstract: The franchising industry in Brazil has been growing for more than 10 years. In this market segment, microfranchises act as franchises whose initial investment amount is up to US$ 26,000. The purpose of this study… read more here.

Keywords: brand; socio economic; brand value; support brand ... See more keywords

Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

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recommendations! Published in 2022 at "Frontiers in Psychology"

DOI: 10.3389/fpsyg.2022.933224

Abstract: China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building. Although scholars have proven brand value’s importance in sustainable brand growth, studies on… read more here.

Keywords: brand; perspectives practitioners; apparel customization; brand value ... See more keywords

The Impact of Cultural Memory and Cultural Identity in the Brand Value of Agricultural Heritage: A Moderated Mediation Model

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recommendations! Published in 2023 at "Behavioral Sciences"

DOI: 10.3390/bs13020079

Abstract: Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System… read more here.

Keywords: heritage; cultural memory; agricultural heritage; brand value ... See more keywords

Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation

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recommendations! Published in 2024 at "Sustainability"

DOI: 10.3390/su16156658

Abstract: This study investigates the relationship between user-generated content on social media and panic buying, with a focus on how attitudes towards food waste and brand value act as moderating variables. Using Partial Least Squares Structural… read more here.

Keywords: food waste; brand; panic buying; brand value ... See more keywords

Corporate Sustainability Reporting and Its Influence on Brand Value: A Sectoral Analysis of Top Brands in an Emerging Market

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recommendations! Published in 2025 at "Sustainability"

DOI: 10.3390/su172210108

Abstract: This study employs a mixed-methods approach to examine the relationship between sustainability reporting and brand value in Türkiye’s most valuable brands. In the first phase, panel data regression analysis is utilized to evaluate the association… read more here.

Keywords: sustainability reporting; brand value; analysis; brand ... See more keywords