The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks
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DOI: 10.1016/j.indmarman.2018.02.011
Abstract: Abstract The emergence of online and mobile technologies has necessitated the need to re-examine the viability of relationship marketing in nurturing business-to-business service relationships. By drawing upon the resource-based view (RBV), social exchange (SE) theory… read more here.
Keywords: local national; national foreign; loyalty; impact relational ... See more keywords