Research on perceived brand characteristics of marathon participants
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DOI: 10.1038/s41598-024-81564-y
Abstract: Leveraging sporting events to drive urban development has been proven effective. However, the influence of city image on the perceived experience of branded marathon events, as an embodied practice within urban spaces, remains underexplored. This… read more here.
Keywords: marathon events; culture; branded marathon; city ... See more keywords