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   Articles with "branding" as a keyword



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The effect of breed, sex, and oral meloxicam administration on pain biomarkers following hot-iron branding in Hereford and Angus calves

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recommendations! Published in 2022 at "Journal of Animal Science"

DOI: 10.1093/jas/skac038

Abstract: Abstract Hot-iron branding uses thermal injury to permanently identify cattle causing painful tissue damage. The primary objective was to examine the physiological and behavioral effects of oral meloxicam (MEL), compared to a control, administered at… read more here.

Keywords: hot iron; time; branding; breed sex ... See more keywords

Islamic branding: insights from a conceptual perspective

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recommendations! Published in 2019 at "Journal of Islamic Marketing"

DOI: 10.1108/jima-02-2018-0035

Abstract: Purpose The purpose of this study is to propose a conceptual model of Islamic branding. Based on the theory of self-congruity and existing literature, the conceptual model proposes three antecedents that can form the building… read more here.

Keywords: branding; antecedents islamic; islamic brand; model ... See more keywords

The challenge for political personal branding - The democratic leader paradox

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recommendations! Published in 2025 at "International Journal of Market Research"

DOI: 10.1177/14707853251314658

Abstract: The present text is a theoretical study that brings a new perspective on the issue of political branding in contemporary democracies. The goal is to answer the apparent contradictions we see in the campaign narratives… read more here.

Keywords: brand; paradox; branding; challenge political ... See more keywords

Social media marketing, functional branding strategy and intentional branding

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recommendations! Published in 2018 at "Problems and perspectives in management"

DOI: 10.21511/ppm.16(3).2018.09

Abstract: It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding… read more here.

Keywords: social media; functional branding; branding; marketing strategies ... See more keywords