Design of emotional branding communication model based on system dynamics in social media environment and its influence on new product sales
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DOI: 10.3389/fpsyg.2022.959986
Abstract: In the current social media environment, emotional branding communication has become a common marketing tool for brand owners, and therefore it has become particularly important and urgent to study it. Based on the perspective of… read more here.
Keywords: branding communication; social media; media environment; emotional branding ... See more keywords