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Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102690
Abstract: Abstract Ingredient branding has been widely used as a marketing strategy to create added value and enhance market competitiveness in a variety of durable and non-durable product categories. Despite its prevalence in practice, current research…
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Keywords:
branding consumers;
consumers purchasing;
ingredient branding;
purchasing behaviours ... See more keywords