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Published in 2020 at "Journal of Indian Business Research"
DOI: 10.1108/jibr-09-2019-0276
Abstract: The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer…
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Keywords:
branding crowdsourcing;
employer;
understanding sentiments;
crowdsourcing understanding ... See more keywords