Experiential value in branding food tourism
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DOI: 10.1016/j.jdmm.2016.02.003
Abstract: Abstract Although food tourism has been characterized as an emerging industry, studies of branding in food tourism are limited. This work applies a novel, value-driven approach to evaluate experiential value as the antecedent for branding… read more here.
Keywords: food tourism; branding food; food; experiential value ... See more keywords