Place branding and place marketing: a contemporary analysis of the literature and usage of terminology
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DOI: 10.1007/s12208-019-00230-6
Abstract: Due to the multidisciplinary nature of the “place branding” and “place marketing” research domain, complexities associated with it have not been addressed adequately, and ambiguity between uses of both the terms is evident. Therefore, the… read more here.
Keywords: place marketing; research; branding place; place ... See more keywords