Employer Branding: Psychological Contract Between Employer and Employees in the IT Industry
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DOI: 10.1109/mitp.2021.3105251
Abstract: Employer branding is recognized as an important strategy for businesses.1 An employer brand describes a firm's reputation as a place to work and its value proposition to current and potential employees.2 Employer branding encompasses a… read more here.
Keywords: employer; contract employer; employer brand; employer branding ... See more keywords
Psychological Contract, Internal Branding and Employee Turnover in an IT Company
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DOI: 10.2478/ajis-2019-0001
Abstract: Abstract We are living in a time of huge competitiveness, where many institutions fight hard for their survival. Unemployment, exclusion, xenophobia, poverty and disrespect towards nature and our peers are causing unbearable impact to humanity.… read more here.
Keywords: company; branding psychological; internal branding; psychological contract ... See more keywords