Branding as a Public Governance Strategy: A Q Methodological Analysis of How Companies React to Place Branding Strategies
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DOI: 10.1111/puar.13263
Abstract: textabstractPublic branding is a new governance strategy in the public sector. Local governments, for instance, use brands to attract target groups to the city, such companies, tourists, or citizens. But how do target groups actually… read more here.
Keywords: branding public; governance strategy; analysis; public governance ... See more keywords