Harmonizing the Branding Strategy of World Natural Heritage in China: Visitors’ Awareness of the Multiple Brands of Wulingyuan, Zhangjiajie
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DOI: 10.1007/s12371-020-00462-7
Abstract: Brand serves as a useful tool in the management of protected areas, and widely applied in World Natural Heritage (WNH) protection around the world. Usually assigned with multiple brands, it is dim that whether or… read more here.
Keywords: heritage; brand; branding strategy; world ... See more keywords
Exploring the gap between policy and practice in private branding strategy management in an emerging market
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DOI: 10.1108/imr-05-2014-0188
Abstract: Purpose Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically… read more here.
Keywords: branding strategy; emerging market; private branding; market ... See more keywords
Developing City Branding Strategy of Ternate in North Moluccas - Indonesia
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DOI: 10.17576/jkmjc-2020-3602-22
Abstract: The city of Ternate has an interesting long history supported by beautiful natural scenery and rich culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is one of the instruments… read more here.
Keywords: developing city; branding strategy; city branding; city ... See more keywords