Place branding as urban policy: the (im)political place branding
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DOI: 10.1016/j.cities.2017.08.004
Abstract: Abstract The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place… read more here.
Keywords: place branding; policy political; urban policy; branding urban ... See more keywords