Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search
Sign Up to like & getrecommendations! Published in 2018 at "Electronic Markets"
DOI: 10.1007/s12525-018-0287-4
Abstract: While bricks-and-mortar-only retailers do not offer online purchasing, they often take advantage of multi-channel management strategies to reach consumers in a pre-purchase phase. We investigate whether paid search can increase the sales of brick-and-mortar retailers… read more here.
Keywords: search; mortar retailers; bricks mortar; paid search ... See more keywords
The ‘new’ bricks-and-mortar store: An evaluation of website quality of online grocery retailers in BRICS countries
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DOI: 10.1080/20421338.2017.1394957
Abstract: Background: Online grocery retailing holds potentially fruitful outcomes for retailers and consumers. However, both retailers and consumers have been slow to adopt and participate in this form of grocery retailing, especially in countries with emerging… read more here.
Keywords: mortar store; online grocery; brics countries; grocery retailing ... See more keywords
More than just bricks and mortar: Fibroblasts and ECM in skin health and disease
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DOI: 10.1111/exd.14257
Abstract: For decades, the dermatological community has concentrated a bulk of its research efforts on epidermal biology and skin immunology, and only limited attention has been paid to the underlying extracellular matrix (ECM) structure of the… read more here.
Keywords: fibroblasts ecm; mortar fibroblasts; disease; bricks mortar ... See more keywords