Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence
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DOI: 10.1016/j.jbusres.2016.08.027
Abstract: This study provides a theoretical account of bricolage effects on two critical new-product advantages. Survey data from 222 firms reveal that bricolage hastens new-product development (NPD), but has an inverted U-shaped relationship with new-product creativity.… read more here.
Keywords: product development; technological turbulence; new product; bricolage effects ... See more keywords