A bricolage perspective on service innovation
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DOI: 10.1016/j.jbusres.2017.03.021
Abstract: Service innovation is often viewed as a process of accessing the necessary resources, (re)combining them, and converting them into new services. The current knowledge on success factors for service innovation, such as formalized new service… read more here.
Keywords: service innovation; resource; bricolage perspective; service ... See more keywords