Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation
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DOI: 10.1109/access.2022.3226367
Abstract: Integrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization… read more here.
Keywords: preparation; broadband; targeted advertising; integrated broadcast ... See more keywords
IDMS Solution for Hybrid Broadcast Broadband Delivery Within the Context of HbbTV Standard
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DOI: 10.1109/tbc.2018.2878285
Abstract: Inter-destination media synchronization (IDMS) is a key requirement to enable successful networked shared media experiences between remote users. This paper presents an adaptive, accurate and standard-compliant IDMS solution for hybrid broadcast and broadband delivery. Apart… read more here.
Keywords: idms solution; broadcast broadband; hybrid broadcast; solution hybrid ... See more keywords
Cooperation Between LDM-Based Terrestrial Broadcast and Broadband Unicast: On Scalable Video Streaming Applications
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DOI: 10.1109/tbc.2020.3028331
Abstract: This article investigates the reliability gain of broadcast (BC)/broadband (BB) cooperation for mobile scalable video streaming. A specific form of BC-BB cooperation is introduced, which is referred to as cooperative casting. The proposed system primarily… read more here.
Keywords: video; video streaming; broadcast broadband; cooperation ... See more keywords