Manufacturer's product choice in the presence of environment-conscious consumers: brown product or green product
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DOI: 10.1080/00207543.2019.1624853
Abstract: Nowadays, the brown products are losing market coverage to their green alternatives due to consumers' increasing environmental awareness. Confronted with this threat, many traditional manufacturers currently producing only brown product are contemplating the launch of… read more here.
Keywords: manufacturer; brown product; product; product choice ... See more keywords