The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising
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DOI: 10.3389/fpsyg.2022.842906
Abstract: As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of… read more here.
Keywords: effect; advertising; native advertising; browsing modes ... See more keywords