Demographic differences in Jordanian bank service quality perceptions
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-07-2016-0091
Abstract: Purpose The purpose of this paper is to assess differences in banking service quality (BSQ) perceptions across demographic subgroups of Islamic and conventional Jordanian banking consumers. Design/methodology/approach Data are collected using surveys. The survey contains… read more here.
Keywords: bsq perceptions; service quality; banking; service ... See more keywords