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Published in 2020 at "Tobacco Control"
DOI: 10.1136/tobaccocontrol-2019-055482
Abstract: Background High-intensity antitobacco media campaigns are a proven strategy to reduce the harms of cigarette smoking. While buy-in from multiple stakeholders is needed to launch meaningful health policy, the budgetary impact of sustained media campaigns…
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Keywords:
media campaigns;
cigarette smoking;
antitobacco media;
year ... See more keywords
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Published in 2019 at "Journal of managed care & specialty pharmacy"
DOI: 10.18553/jmcp.2019.25.8.922
Abstract: Historically, budget impact models have been used to demonstrate how a new drug or technology entering the market could influence payer budgets, with the hope of influencing coverage of the drug or technology. This article…
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Keywords:
framework;
impact;
management;
lessons learned ... See more keywords