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Published in 2017 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2017.06.010
Abstract: Companies that wish to launch innovative sustainability technologies can collaborate in strategic networks of actors from industry, government and research institutes to pro-actively build a business ecosystem around their new technology. This is called collective…
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Keywords:
system building;
network;
building networks;
management ... See more keywords