Exploring the Relationship Between Trust-Building Strategies and Public Engagement on Social Media During the COVID-19 Outbreak.
Sign Up to like & getrecommendations! Published in 2022 at "Health communication"
DOI: 10.1080/10410236.2022.2055261
Abstract: Communication is critical in a new health emergency because it motivates the public to take preventive actions. Prior research has shown that strategies including source credibility, information transparency and uncertainty reduction actions could enhance trust… read more here.
Keywords: building strategies; social media; health; trust building ... See more keywords
Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.919054
Abstract: In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and… read more here.
Keywords: building strategies; brand equity; organizational brand; brand ... See more keywords