Accessible luxury fashion brand building via fat discrimination
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DOI: 10.1108/jfmm-12-2016-0116
Abstract: The purpose of this paper is to investigate if accessible luxury fashion brands discriminate overweight and obese consumers.,The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A… read more here.
Keywords: building via; accessible luxury; brand building; luxury fashion ... See more keywords