Bundle pricing and inventory decisions on complementary products
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DOI: 10.1007/s12351-017-0335-4
Abstract: Selling correlated products faces the sellers with the cross-selling, which is a key factor in managing revenue and costs of the sellers. Cross-selling is a phenomenon which happens when the demands of products are correlated… read more here.
Keywords: pricing inventory; complementary products; inventory decisions; bundle pricing ... See more keywords