Bundling and exporting: Evidence from German SMEs
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DOI: 10.1016/j.jbusres.2021.03.059
Abstract: Abstract Drawing on the disciplines of operations management and international business theories, this paper evaluates the effect of bundling products and services on a firm’s export intensity. After surveying more than 4,000 German SMEs, we… read more here.
Keywords: products services; evidence german; bundling exporting; exporting evidence ... See more keywords