Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
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DOI: 10.1007/s10796-021-10106-y
Abstract: Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number… read more here.
Keywords: business b2b; business business; social media; b2b context ... See more keywords