Social customer relationship management factors and business benefits
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DOI: 10.1108/ijoa-11-2019-1933
Abstract: Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of factors affecting… read more here.
Keywords: use; customer relationship; social customer; scrm ... See more keywords