The business of blogging: Effective approaches of women food bloggers
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DOI: 10.1080/15378020.2017.1399046
Abstract: ABSTRACT Consumer trust and loyalty to bloggers presents opportunities for businesses to reach consumers in inconspicuous and effective ways. The study explores successful business practices used by popular female food bloggers to market food products… read more here.
Keywords: blogging effective; food bloggers; business; business blogging ... See more keywords