Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
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DOI: 10.1007/s10796-021-10106-y
Abstract: Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number… read more here.
Keywords: business b2b; business business; social media; b2b context ... See more keywords
Online group buying: Some insights from the business-to-business perspective
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DOI: 10.1016/j.indmarman.2017.03.011
Abstract: Abstract Extant marketing research has examined online group buying (OGB) from the consumer behavior perspective. The goal of this article is to broaden understanding of OGB by offering insights into the topic from the business-to-business… read more here.
Keywords: perspective; online group; business; marketing ... See more keywords
Digital mediation in business-to-business marketing: A bibliometric analysis
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DOI: 10.1016/j.indmarman.2019.10.002
Abstract: Abstract Digital mediation in business-to-business marketing is becoming increasingly important to firms, due to customer needs and evolving technological environments. The extensive research in this area for the past twenty years has created a need… read more here.
Keywords: business marketing; research; business; business business ... See more keywords
Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future
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DOI: 10.1016/j.indmarman.2019.11.019
Abstract: Abstract While the use of data in business-to-business marketing is not a new phenomenon, the digitization and digitalization of business-to-business firms' business models have recently attracted a great deal of attention. With the aim of… read more here.
Keywords: digitization capability; digitization; business; digitalization business ... See more keywords
On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
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DOI: 10.1016/j.jbusres.2019.08.010
Abstract: Abstract Business-to-business (B2B) salespeople use a portfolio of technology tools to augment their performance of tasks. Using data from two sales forces for large multi-national consumer goods firms, this study demonstrates that applying different measures… read more here.
Keywords: conceptualizing measuring; business business; technology use; technology ... See more keywords
Business-to-business referral as digital coopetition strategy
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DOI: 10.1108/ejm-01-2019-0011
Abstract: Based on theories related to coopetition, the purpose of this paper is to examine the patterns of business-to-business digital referrals inscribed in businesses’ digital content.,A complete industry-wise digital data set is formed by extracting digital… read more here.
Keywords: business; strategy; digital coopetition; digital referrals ... See more keywords
Electronic nicotine delivery system advertising in business-to-business publications, United States, 2015-2020.
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DOI: 10.1111/dar.13558
Abstract: INTRODUCTION Tobacco retailers are a key target audience for tobacco product advertising, yet little is known about the messages and channels used to market electronic nicotine delivery systems (ENDS) to retailers. METHODS We assessed expenditures… read more here.
Keywords: business; electronic nicotine; nicotine delivery; advertising ... See more keywords
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis:
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DOI: 10.25384/sage.c.4501721.v2
Abstract: Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are un... read more here.
Keywords: consumer service; business business; business consumer; business ... See more keywords