Articles with "business consumer" as a keyword



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The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis:

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Published in 2019 at "Journal of Marketing"

DOI: 10.25384/sage.c.4501721.v2

Abstract: Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are un... read more here.

Keywords: consumer service; business business; business consumer; business ... See more keywords
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Positioning Phytosanitary Food Treatments: Exploring the Role of Business-to-Consumer Stakeholder Literacy as an Information Gatekeeper in New Zealand

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Published in 2022 at "Foods"

DOI: 10.3390/foods11142108

Abstract: Various phytosanitary treatments are used globally to ensure biosecurity for borders, whilst maintaining public health and safety in the consumption of fruits and vegetables. However, public health literacy of phytosanitary treatments is still low. Furthermore,… read more here.

Keywords: phytosanitary food; food; literacy; food treatments ... See more keywords