Digital mediation in business-to-business marketing: A bibliometric analysis
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DOI: 10.1016/j.indmarman.2019.10.002
Abstract: Abstract Digital mediation in business-to-business marketing is becoming increasingly important to firms, due to customer needs and evolving technological environments. The extensive research in this area for the past twenty years has created a need… read more here.
Keywords: business marketing; research; business; business business ... See more keywords
Business and marketing practices of U.S. landscape firms
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DOI: 10.21273/horttech03835-17
Abstract: Little information has been published on the business and marketing practices of landscape firms, an important sector of the green industry.We sought to profile the product mix, advertising, marketing, and other business practices of United… read more here.
Keywords: business marketing; landscape firms; landscape retail; landscape ... See more keywords