The role of supplier relationships in the development of new business ventures
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DOI: 10.1016/j.indmarman.2017.12.008
Abstract: Abstract New business ventures have rather limited resources, generally suffer from liabilities of smallness and newness and rely on external business relationships, typically with suppliers, for developing and acquiring necessary resources. Yet, to date, research… read more here.
Keywords: supplier relationships; new venture; development; business ... See more keywords
An exploration of celebrity business ventures and their appeal to fans and non-fans
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DOI: 10.1016/j.jretconser.2019.102004
Abstract: Abstract Recently, an increasing number of celebrities have launched their own businesses. Although celebrity entrepreneurs may expect their credibility to enhance customers’ purchase intentions, this study does not find this effect. Instead, it finds that… read more here.
Keywords: celebrity; business ventures; brand; exploration celebrity ... See more keywords