Determining intention to buy air e-tickets in Malaysia
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DOI: 10.5267/j.msl.2019.2.009
Abstract: Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales… read more here.
Keywords: air tickets; intention buy; buy air; perceived usefulness ... See more keywords