The role of social media in consumers’ intentions to buy green food: evidence from Türkiye
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DOI: 10.1108/bfj-11-2022-0988
Abstract: PurposeThere is limited research examining the relationship between social media and green food purchasing behaviour. In the current study, we examine the factors that affect consumers’ green food purchasing behaviour in Türkiye.Design/methodology/approach Data collected from… read more here.
Keywords: social media; food; purchasing behaviour; buy green ... See more keywords