The Role of Organizational Support and Behavioral Control in Shaping Visitors’ Willingness to Buy Innovations at Agricultural Shows in Uganda
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Agricultural Science"
DOI: 10.5539/jas.v17n9p43
Abstract: Agricultural shows provide a platform for showcasing research innovations, yet the factors influencing visitors’ willingness to buy these innovations remain unclear. This study examined the impact of organizational support, behavioral control, intrinsic and extrinsic motivation,… read more here.
Keywords: visitors willingness; buy innovations; organizational support; willingness buy ... See more keywords