Facilitators and inhibitors of organic food buying behavior
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DOI: 10.1016/j.foodqual.2020.104077
Abstract: Abstract Consumption patterns across the globe indicate consumers’ rising interest in purchasing organic food due to increasing personal-health consciousness. However, research on organic food shows a low translation of this interest into stated preferences for… read more here.
Keywords: facilitators inhibitors; food; stated buying; buying behavior ... See more keywords
The impact of economic policy uncertainty, news framing and information overload on panic buying behavior in the time of COVID-19: a conceptual exploration
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Emerging Markets"
DOI: 10.1108/ijoem-10-2020-1181
Abstract: PurposeThis conceptual paper aims to provide a further understanding of the impact of economic policy uncertainty (EPU), news framing and information overload on panic buying behavior during the COVID-19 pandemic.Design/methodology/approachDrawing on earlier research and news… read more here.
Keywords: information overload; news; information; panic buying ... See more keywords
Consumers' Impulsive Buying Behavior in Online Shopping Based on the Influence of Social Presence
Sign Up to like & getrecommendations! Published in 2022 at "Computational Intelligence and Neuroscience"
DOI: 10.1155/2022/6794729
Abstract: The rapid development of online shopping has contributed to marketing strategy. Social presence plays an important role in the field of marketing. Therefore, this paper studies the influence of social presence on online impulse buying.… read more here.
Keywords: impulsive buying; social presence; presence; buying behavior ... See more keywords
Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Vacation Marketing"
DOI: 10.1177/13567667221090991
Abstract: Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations. However, few studies have shed light on the phenomenon empirically.… read more here.
Keywords: mobile commerce; buying behavior; buying; impulse buying ... See more keywords
Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model
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DOI: 10.1177/21582440231172678
Abstract: The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism… read more here.
Keywords: behavior live; buying behavior; live streaming; buying ... See more keywords
Assessing fertilizer buying behavior of emerging farmers in a South African grain producing area
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DOI: 10.21511/ppm.15(2-2).2017.14
Abstract: Fertilizer not only plays a major role in the profitability of the farmer’s business, but also represents an expensive farm input. The emerging farmer market segment is expanding and holds a great deal of potential… read more here.
Keywords: behavior emerging; assessing fertilizer; fertilizer; south african ... See more keywords
The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior
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DOI: 10.3389/fpsyg.2021.732459
Abstract: Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study… read more here.
Keywords: buying behavior; anticipated regret; impulsive buying; online impulsive ... See more keywords
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality
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DOI: 10.3389/fpsyg.2021.803348
Abstract: Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a… read more here.
Keywords: brand; brand loyalty; brand awareness; buying behavior ... See more keywords
Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.913073
Abstract: Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast. A total of… read more here.
Keywords: impulse buying; buying behavior; live broadcast; online comments ... See more keywords
Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.939786
Abstract: This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed. Then, impulse buying behavior (IBB) is analyzed,… read more here.
Keywords: marketing; entrepreneurial psychology; buying behavior; online ... See more keywords
Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.951249
Abstract: This research aims to determine which dimensions of online convenience influence generation z consumers’ cognitive and affective attitudes and online impulsive buying behavior. The moderating effect of social media celebrity is also investigated to examine… read more here.
Keywords: social media; impulsive buying; behavior; buying behavior ... See more keywords