If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour
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DOI: 10.1057/s41262-017-0060-6
Abstract: Given the importance of branding on one hand, and pervasive nature of impulsive buying on the other, efforts were made to explore the possible impact of brand personalities on impulsive buying behaviour. For this, two… read more here.
Keywords: brand; impulsive buying; buying behaviour; brand personality ... See more keywords
The influence of an organisation’s adopted corporate social responsibility constructs on consumers’ intended buying behaviour: a Malaysian perspective
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DOI: 10.1108/srj-05-2016-0082
Abstract: The purpose of this study was to examine the influence of adopted corporate social responsibility (CSR) constructs, which include economic, legal, ethical and philanthropic responsibilities, on the intended buying behaviour of Malaysian consumers. The study… read more here.
Keywords: influence; social responsibility; buying behaviour; behaviour ... See more keywords
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy
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DOI: 10.1111/ijcs.12786
Abstract: Abstract The present study investigates the impact of COVID‐19 on Consumers' changing way of life and buying behaviour based on their socio‐economic backgrounds. A questionnaire survey was carried out to understand the impact of COVID‐19… read more here.
Keywords: health; impact covid; socio economic; buying behaviour ... See more keywords
Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers
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DOI: 10.1177/0972150917692206
Abstract: Triple bottom line is making businesses increasingly conscious about the people, planet and profit. On one side where earning profits are crucial for organizations, the concept of sustainable corporate social responsibility (CSR) is also emerging… read more here.
Keywords: social responsibility; corporate social; buying behaviour; indian consumers ... See more keywords
Patterns of fruit and vegetable buying behaviour in the United States and India
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DOI: 10.1177/1470785317751997
Abstract: This paper describes the patterns discovered in fruit and vegetable buying behaviour in the United States and India. Using claimed buying data obtained from online questionnaires, it compares the patterns against those found extensively in… read more here.
Keywords: vegetable buying; buying behaviour; fruit; behaviour united ... See more keywords
Study on Sales Promotion for Female Customers on Select Durable Goods with Special Reference to Erode District, Tamilnadu State, India
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DOI: 10.1504/ijbex.2019.10024158
Abstract: In this competitive world, female customers' buying behaviour decides the success of durable goods. The aim of this study is to investigate the impacts of various promotions of sales tools used on female customers buying… read more here.
Keywords: durable goods; female customers; sales promotion; buying behaviour ... See more keywords
Online Impulse Buying Behaviour of Indian Small Town Consumers : Scale Development and Validation
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DOI: 10.17010/ijom/2021/v51/i5-7/161647
Abstract: E-commerce companies have started betting big on small towns to look for business opportunities, having a large customer base, and focusing on making customers to buy online as much as possible. Therefore, the study aimed… read more here.
Keywords: small town; town consumers; buying behaviour; buying ... See more keywords
Who Buys Surplus Meals? An Exploratory Survey in Danish Canteens
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DOI: 10.3390/foods12051035
Abstract: Food waste has received increasing attention over the last decade, owing to its economic, environmental, and social impacts. Much of the existing research has investigated consumers’ buying behaviour towards sub-optimal and upcycle food, but surplus… read more here.
Keywords: food; buying behaviour; survey; buys surplus ... See more keywords
Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
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DOI: 10.3390/su15032474
Abstract: This study aims to identify the determinants of eco-labelled food product buying behaviour in the Malaysian context. This research develops a comprehensive model proposing that ethical self-efficacy is the moderator, and TPB constructs are the… read more here.
Keywords: labelled food; buying behaviour; eco labelled;