Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
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DOI: 10.1016/j.jbusres.2019.09.023
Abstract: While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct phenomena and may co-occur.… read more here.
Keywords: addiction; buying brand; compulsive buying; brand addiction ... See more keywords