The Impact of the Content of the Label on the Buying Intention of a Wine Consumer
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DOI: 10.3389/fpsyg.2018.02761
Abstract: This paper aims to analyze the influence of the content of the label of wine bottles on the purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67% men) inside… read more here.
Keywords: buying intention; wine; content label; intention ... See more keywords