Merchant selection and pricing strategy for a platform firm in the online group buying market
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DOI: 10.1007/s10479-015-2036-9
Abstract: The online group-buying market is characterized by intense competition between brokers, called platform firms, which function as intermediaries between merchants and consumers. In an environment of intense competition, merchant selection and pricing strategies are critical… read more here.
Keywords: online group; market; platform; buying market ... See more keywords