Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores
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DOI: 10.1177/09732586231223382
Abstract: This research study focuses on examining the role of in-store elements for impelling consumers’ impulse buying in organised retail stores with the presence of consumers’ psychological moderators. The conceptual framework is developed by exploring the… read more here.
Keywords: consumers impulse; retail stores; impulse buying; buying organised ... See more keywords