Reducing impulse buying: a review and research agenda
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-03-2024-6721
Abstract: The purpose of this paper is to offer a systematic literature review on reducing impulse buying (IB). For the review, this paper adopted the SPAR-4-SLR (Scientific Procedures and Rationales for Systematic Literature Reviews) approach, searched… read more here.
Keywords: review; buying review; impulse buying; reducing impulse ... See more keywords