Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media
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DOI: 10.1016/j.intmar.2021.03.003
Abstract: Today, online social networks (OSNs) constitute a major part of our lives and have, to a large extent, replaced traditional media for direct communication, as well as information dissemination and gathering. In the vast amount… read more here.
Keywords: detection system; detection; buzz detection; social media ... See more keywords
The impact of online buzz on internet IPO valuation
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2019.1593222
Abstract: ABSTRACT We study the impact of online buzz prior to internet firms’ Initial Public Offerings (IPOs) on market valuation of their common stock through the first two years. Using economics of information theories, cheap talk,… read more here.
Keywords: online buzz; buzz; valuation; impact online ... See more keywords