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Published in 2019 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2019.1593222
Abstract: ABSTRACT We study the impact of online buzz prior to internet firms’ Initial Public Offerings (IPOs) on market valuation of their common stock through the first two years. Using economics of information theories, cheap talk,…
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Keywords:
online buzz;
buzz;
valuation;
impact online ... See more keywords