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Published in 2019 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2017.1420838
Abstract: ABSTRACT Based on a critical interpretive literature review, this article introduces a holistic and dynamic research framework for café culture analysis. Drawing on the constructivist view of culture and glocalization theories, we proposed a framework…
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Keywords:
caf culture;
research framework;
culture;
dynamic holistic ... See more keywords