The real deal: Willingness-to-pay and satiety expectations are greater for real foods versus their images
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DOI: 10.1016/j.cortex.2017.11.010
Abstract: Laboratory studies of human dietary choice have relied on computerized two-dimensional (2D) images as stimuli, whereas in everyday life, consumers make decisions in the context of real foods that have actual caloric content and afford… read more here.
Keywords: caloric content; versus images; foods versus; real foods ... See more keywords