Crime in Televised Presidential Campaign Ads: The Making of Visual Metaphor
Sign Up to like & getrecommendations! Published in 2019 at "Deviant Behavior"
DOI: 10.1080/01639625.2019.1582972
Abstract: ABSTRACT In televised campaign advertisements, political rhetoric potently combines with visual metaphors. Drawing on a digital library of presidential campaign ads from 1952 to 2016, the qualitative media analysis scrutinized how crime rhetoric became visual… read more here.
Keywords: campaign; campaign ads; crime; presidential campaign ... See more keywords
Generating Campaign Ads & Keywords for Programmatic Advertising
Sign Up to like & getrecommendations! Published in 2023 at "IEEE Access"
DOI: 10.1109/access.2023.3269505
Abstract: Experimenting with different ads and keywords is usual practice in search marketing. Advertisers pause underperforming keywords and ads of a search campaign, and replace them with better alternatives. Therefore, new ads and keywords need to… read more here.
Keywords: generating campaign; campaign ads; programmatic advertising; ads keywords ... See more keywords