Leveling the Playing Field: How Campaign Advertising Can Help Non-Dominant Parties
Sign Up to like & getrecommendations! Published in 2018 at "Journal of the European Economic Association"
DOI: 10.3386/w22949
Abstract: Voters are often uncertain about and biased against non-dominant political parties. By reducing the information gap with dominant parties, political advertising may thus disproportionately benefit non-dominant parties electorally. We test this argument in Mexico, where… read more here.
Keywords: leveling playing; campaign advertising; dominant parties; non dominant ... See more keywords